We created two short-form influencer/brand videos that fused music, personality, and product: Influencers shared their personal relationship with music - what they listen to, how they mix genres, and what originality means to them. Southern Comfort was integrated naturally through serves and mixing rituals, reinforcing the idea of being Made to Mix; both in flavour and culture.

The tone was expressive, stylish, and unforced, allowing each influencer’s individuality to lead while the brand played a supporting role. The result was content that felt native to music culture, rather than branded interruption.