Year
2025
Client
RÉMY MARTIN
Category
Launch Campaign 🇿🇦 🇳🇬
Production Duration
Sep 2025 - Mar 2026
When Africa walks, the world watches.
Commanding. Undeniable. Unforgettable.
Raised on rhythm. Crowned by culture.
Crafted Supérieure was authored from within culture, curating the best expressions of quality through proudly unique African perspectives rather than applying an external lens.
We centered contemporary African music, led by Amapiano and Hip hop creators,
using sound as the core cultural provocation and the ultimate expression
of style, fashion, and identity.
Pre-Launch:
1. Tyler ICU and Speedsta collaborated
on a limited EP.
The work debuted at an intimate
sound session at Maxhosa House in Johannesburg where friends, tastemakers, and select media discovered it first.Teasers of what's to come were released organically through the artists’ social channels.
Content:
All content captured during this exclusive pre-launch event seeded all teaser collateral leading up to the main launch, media and press releases:
The session doubled as a high end content capture moment, producing artist interviews, brand imagery, product stills, and early rollout assets. A sealed mystery box appeared subtly throughout the space, sparking curiosity and hinting that something Supérieure was coming.
Rémy Martin V.S launched as headline sponsor of the GQ Best Dressed Awards. The mystery box was revealed on stage by Amaury Vinclet, while Tyler ICU and Speedsta performed live, weaving the EP into the evening. Winners received V.S bottles with their awards, and fit check interviews, live portraits by Cedric Ndzaka, and co-branded touchpoints created high-impact content throughout the night.
Content:
Creative concept development,
art direction, and visual world-building across campaign assets, cultural collaborations, and launch experiences.
