Year
2024
Client
Miller
Category
Limited Edition Collaboration
Production Duration
Jul - Sep 2025
Position Miller as the ultimate catalyst for social energy, with JBL speakers serving as both a literal and symbolic amplifier of urban culture and shared experiences.
Transforming gatherings into moments where music and beer intersect.
The Miller Squad, a select group of influencers, led the rollout on their own social channels, sharing posts, stories, and competitions that gave fans a chance
to win limited-edition JBL speakers. Music, style, and social engagement fused
with authentic content and fan participation, bringing “Fresh Beats, Fresh Time” to life.
Creative concept development, visual storytelling, photography treatment, and influencer content strategy across campaign assets and activations, including on-set direction with the stylist to shape clothing and style choices.
