Year
2022
Client
Nissan
Category
Digital & Social Campaign
Rather than repeating the look and feel of the earlier 2020 Magnite launch, the campaign leaned into a bold, graphic visual language that amplified the car’s colour, form, and attitude - designed specifically for fast-moving digital environments.
A distinctive visual styling was developed to clearly separate this work from the original 2020/21 Magnite campaign:
Strong colour emphasis to hero the SV Red variant. Simplified compositions built for instant recognition in-feed. Retouching direction crafted to elevate the final imagery while working within production constraints. The system was rolled out across digital and social platforms, ensuring consistency while remaining flexible for multiple formats.
Art direction, visual styling, and retouching guidance, with final rollout across digital and social touchpoints.
