Year
2025
Client
STRIPED HORSE
Category
Short Form Content Series
Production Duration
Nov - Mar 2026
The series was built around three cultural territories:
Cultural Commentary: Showing up where there’s BS and calling it out.
Casual Sport: as it’s actually experienced: chilled, social, imperfect.
Casual Food & Lifestyle: Fuss-free moments, easy humour, no overthinking.
The campaign blended humour, authenticity, and versatility to create content that could live across multiple platforms and formats. The content was deliberately designed to extend beyond video.
Stills, GIFs, and posts were derived directly from the scenes, ensuring maximum value across social and OOH. Every moment reflected Striped Horse’s playful,
no-nonsense tone, with Mac G and Sol bringing each scenario to life authentically.
Creative concept development,
content strategy, scripting support,
and tonal direction across the series.
